Christina Johnson

(Tallahassee, Fla.) – With Independence Day right around the corner, the Florida Restaurant and Lodging Association (FRLA), along with the Florida Beef Council, Cheney Brothers and VISIT FLORIDA, urge Tallahassee residents and visitors to stop by one of the 19 participating restaurants on the Tallahassee Burger Trail to not only order a savory sample of these specialty burgers, but also for a chance to win prizes while supporting local establishments.  

Going on now through Friday, July 31, 2015, diners in the Capital City are encouraged to snap a photo while enjoying local variations of the all-American hamburger, and then share the image on Instagram, Facebook and/or Twitter using the social media hashtag TallyBurgerTrail. Photographs using the hashtag will be automatically entered to win weekly prizes such as grilling packages, restaurant gift cards, t-shirts and more.  

“With most Floridians grilling at home this holiday weekend, we encourage these backyard chefs to take the week off from the kitchen and try one of the 19 unique burger choices right here in Tallahassee,” said Carol Dover, President and CEO of FRLA. “There’s no better way to spark ones culinary creativity for the July 4 holiday menu than to sample what local restaurateurs are featuring during the Tallahassee Burger Trail.”  

Sponsors of the local economic development effort aired a radio advertisement this month, encouraging residents to “get on” the Tallahassee Burger Trail. The ad, titled ‘I’m Hungry’ runs through June 30. The script is provided below. 

:30 Radio Ad
Tallahassee Burger Trail / I’m Hungry

Man: I’m hungry.

Woman: Let’s hit The Burger Trail!

Man: You know I don’t hike…

Woman: Not that kind of trail, it’s a Burger Trail with some of Tallahassee’s burger spots. Go to Tallahassee Burger Trail dot com for participating restaurants. We can even win prizes!

Man: Prizes?

Woman: When we share photos of the burgers we order using hashtag Tally Burger Trail.

Man: Sweet! My friends love my famous food posts!

Woman: Don’t forget! That’s hashtag Tally Burger Trail!

Sponsored by the Florida Beef Council, Cheney Brothers, VISIT FLORIDA, and The Florida Restaurant and Lodging Association. Visit Tallahassee Burger Trail dot com for participating restaurants. 

Please visit these participating restaurants and ask for the Tallahassee Burger Trail feature: 101 Restaurant, Andrew’s Capital Grill & Bar, Avenue Eat & Drink, Canopy Road Café, Cypress Restaurant, Five Guys Burgers and Fries, Gordo’s, Grub Burger, Hurricane Grill & Wings, Juicy Blue, Madison Social, Marie Livingston’s Steakhouse, Merv’s Melt Shop, Midtown Caboose, Shula’s 347 Grill, The Tin Cow, Up in Smoke Pit BBQ, Wells Bothers Bar and Grill, and Vertigo Burgers and Fries. 

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About the Florida Restaurant and Lodging Association
FRLA is Florida’s premier non-profit hospitality industry trade association. Our mission is to ‘Protect, Educate and Promote’ Florida’s $76.1 billion hospitality industry which represents 23% of Florida’s economy, $4.6 billion in sales tax revenue, and more than one million employees – making it the state’s number one industry. We offer regulatory compliance and food safety training needs (RCS and SafeStaff®); industry developed career-building high school programs (FRLAEF); sponsor the only event in Florida exclusively serving the restaurant and foodservice industry (FR&L Show, October 6-8, 2015 in Orlando); and we safeguard the needs of the hospitality industry by providing legislative advocacy. We represent and serve more than 10,000 independent and household name members, suppliers, and theme parks. For more information, go to and find us on Twitter @FRLAnews, Facebook and YouTube.


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