Press Release

– Rebranding efforts earns woman-owned business an Award of Distinction at 58th Annual Golden Image Awards Ceremony

(Tallahassee, Fla) – The Florida Public Relations Association this week announced winners of the coveted 2015 Golden Image Awards at their statewide annual conference held at the Omni Orlando Resort at ChampionsGate. Woman-owned corporate communications, grassroots advocacy, and public relations firm On 3 Public Relations (On3PR) received an Award of Distinction in Public Relations Programs for the rebranding of the Florida Dental Association Services’ (FDA Services) member exclusive savings program.

“FDA Services works tirelessly to provide deals and discounts to Florida dentists so they may grow their business and focus primarily on patient care, and we are proud to assist in highlighting that important message,” said Christina Johnson, president and founder of On 3 Public Relations. “On 3 Public Relations is made up of a wonderful team of hard-working individuals and we are thrilled our industry views us as an innovative resource when it comes to rebranding and public relations needs.”

FDA Services brought on On3PR in an effort to encourage more of their 5,800 statewide members to take advantage of its exclusive savings program. On3PR rebranded and launched the program within just two weeks. The newly named “Crown Savings” program boosted member participation across the board.  

“We were looking for a firm that was creative, understood our goals, and could meet our short time frame to help us increase participation in our member exclusive savings program,” said Scott Ruthstrom, chief operating officer of FDA Services, Inc.On3PR exceeded expectations to produce a campaign that was not only engaging, but effective.”

The Golden Image Awards competition, conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida, and encourage and promote the development of public relations professionalism in the state, has become a standard of public relations excellence. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations.


About On 3 Public Relations
On 3 Public Relations (On3PR) is a women
owned, full-service communications firm providing comprehensive strategies for internal and external communication for local, state and federal associations, businesses, civic, community, government and non-profits; including political campaigns, issue referenda, initiatives, issue management, crisis management and grassroots/grasstops advocacy programs. For more information, visit

About FDA Services Inc.
FDA Services In. is a wholly owned subsidiary of the Florida Dental Association. FDA Services strives to be the source for information on insurance for its member dentists. Revenue from insurance sales goes directly toward helping FDA programs and lobbying efforts that are important to members, and to keep dues at their lowest possible level. Learn more at





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