Central Florida Partnership (CFP) / SunRail, 2009 – 2011
A Case Study
On 3 Public Relations was hired by the Central Florida Partnership in 2009 to provide local and statewide grassroots support for Central Florida’s commuter rail project, SunRail. The Central Florida Partnership is a collaborative of business and civic leaders committed to procuring a better tomorrow for Central Florida's seven counties - Brevard, Lake, Orange, Osceola, Polk, Seminole and Volusia. Working together, through four lines of business – Orlando Regional Chamber of Commerce (Regional Entrepreneurship), BusinessForce (Regional Public Policy Advocacy), myregion.org (Regional Research & Resolves) and Leadership Orlando (Regional Leadership) – the Central Florida Partnership is moving “Ideas to Results.”
On3PR developed and maintained CFP’s website, RightTrackFlorida.org by securing news articles, editorials, resolutions of support, media events, newsletters and grassroots advocacy to leadership and supporters. The 2009 Legislature did not pass the SunRail measure, however efforts during the December 2009 Special Session on High Speed Rail were successful, which in turn, supported SunRail.
On3PR continued its efforts on behalf of the Central Florida Partnership when Florida’s newly elected Governor Rick Scott questioned the need for SunRail in early 2011. Through continued grassroots advocacy, messaging, and a series of town hall meetings, Florida Department of Transportation Secretary Ananth Prasad announced July 1, 2011 that SunRail would be approved citing the overwhelming support voiced during the town hall meetings in the impacted counties.