Jupiter Medical Center / Win–Win for Palm Beach County, 2011-2012

A Case Study

On 3 Public Relations was hired by Jupiter Medical Center (JMC), a not for profit community hospital located in Palm Beach County. The hospital found itself in a difficult position, opposing a joint venture between a world-renown research center and a for-profit hospital to build a new facility just four miles from JMC. The matter was ultimately decided in the courts, favorable to our client. Yet as JMC waged the legal battle, they did not want the public to misunderstand their position.

On3PR assisted JMC in building their campaign from the ground up, branding the grassroots campaign the ‘Win-Win for Palm Beach County’ effort, including its supporting website www.winwinforpbc.com.

As a part of this comprehensive strategy, On3PR engaged and motivated key audiences in the region including other hospitals, business leaders, political leaders, activists, and community members. On3PRs services included writing copy for advertisements and resolutions; forming talking points for media and messengers; mapping out the list of key community leaders to meet with; writing follow up letters; constructing a comprehensive informational website; organizing, alerting and activating supporters for specific advocacy opportunities; securing media interviews; placing letters to the editor, and writing guest editorials.

Jupiter Medical Center was successful and in the midst of the battle, they continue to be supported by a significant base of community members and their positive visibility in the North Palm Beach County region.