On3PR began representing the Florida Association of Children’s Hospitals (FACH) in December 2020, providing comprehensive public relations and communications services in order to generate awareness of the organization and establish it as a subject matter expert in the pediatric health care field. These goals were accomplished through a variety of strategies, including earned media placement, social media management, graphics development, and a website refresh, which were all thoughtfully executed in a time of significant stress and uncertainty, when the world was still reeling from the COVID-19 pandemic.
In terms of earned media, during the 2021 Legislative Session, On3PR drafted, edited, finalized, and pitched an op-ed to support FACH’s legislative agenda. It was placed in three major Florida outlets in three different media markets, including Tampa/St. Petersburg, which is the state’s largest media market. It ran in the Florida Times Union, the Tampa Bay Times, and the Palm Beach Post, ultimately reaching well over 2.5 million readers, many of whom were considered influential leaders and decision-makers in Tallahassee.
Additionally, On3PR leveraged FACH’s legislative priorities to draft, edit, and finalize two statements and a press release, which were distributed to statewide media and to the Capitol Press Corps, increasing awareness and positioning the organization as a ‘go-to’ resource for those writing about health care, and children’s health in particular. As a result, the organization received a coveted feature in Florida Politics’ “Winners and Losers emerging from the 2021 Legislative Session” article in May 2021.
Moreover, to reach new audiences and specifically target legislators and their staff, On3PR also created Twitter and LinkedIn accounts for FACH, regularly posting original, engaging content – with supporting graphics – and providing ongoing oversight and maintenance. In just six months, the organization gained 40 followers on Twitter and nearly 60 followers on LinkedIn.
On3PR appreciated the opportunity to support FACH in these and many other ways and looks forward to seeing the organization build on the significant progress made to date.