On3PR has nearly 50 years’ experience in the public relations, communications, marketing, branding, political campaigns and crisis communications field. Let us put our depth and breadth of experience to work for you.

Christina Johnson


Christina Johnson, president of On 3 Public Relations, opened the full service and certified woman-owned firm in February 2008. She previously served as Director of Public Relations for a lobbying firm, providing clients with message development, strategic communication, grassroots advocacy and overall paid and earned media outreach.

Christina’s executive and legislative branch experience include her positions as Deputy Chief of Staff at the Florida Department of State, Communications Director at the Florida Department of Business and Professional Regulation and as Director of Communications for the Florida Senate President.

She managed the development of television, radio and brochure projects for various department campaigns. Johnson also developed, coordinated and distributed cohesive messaging to local, state, and national media outlets including the writing of speeches, opinion editorials, articles and press releases.

She served as Director of the Central Florida Political Leadership Institute, which is led by the Central Florida Partnership’s BusinessForce. Its mission is to identify and train Central Florida business leaders within the seven-county region to run for local, state and federal office. Christina began her career at the Republican National Committee (RNC) where she was responsible for political activities and assisting state parties with county caucuses and state conventions for delegate selection to the convention and taught campaign seminars for legislative candidates.

She provided the lead on press, logistics and fundraising events for the President, Vice President and various cabinet officials and federal campaigns within the region during the 1988, 1990, and 1992 election cycles. Christina also worked at the Republican Party of Florida (RPOF) as Director of Campaign Operations for statewide and congressional races during the 2002 election cycle – picking up three GOP congressional seats and electing an all Republican Cabinet.

Christina Johnson lives with her husband, David, in Tallahassee, Florida. She is president of the Capital City Tiger Bay Club, a member of the Florida Public Relations Association (FPRA), the American Association of Political Consultants and Public Affairs Professionals, and served as an appointee to the Florida Hotel and Restaurant Advisory Council. She is a recipient of FPRA’s prestigious Stanley Tait Professional Award for Professionalism and Leadership. She graduated in 1986 from the University of Central Florida in Orlando with a degree in Political Science.

Public Relations and Communications
• Founder and President, On 3 Public Relations (2008 – Present)
• Executive Director, Project Hometown Citizens Committee (2006 – 2007)
• Director of Public Relations, Monroe Street Strategies (2004 – 2007)

Florida State Government
• Deputy Chief of Staff; Director of Communications, Department of State (2003)
• Director of Communications, Office of the Senate President (2001)
• Director of Communications, Department of Business and Professional Regulation (2000)
• Executive Assistant to the Secretary, Department of State (1995 – 1997)
• Legislative Secretary, House of Representatives (1986 – 1987)

Campaign Management, Communications and Grassroots Advocacy
• Communications Consultant/Spokesperson, Ashley Moody for Florida Attorney General (2018, 2022)
• Communications Consultant/Spokesperson, Vote No on 2 Constitutional Ballot Amendment (2016)
• Communications Consultant/Spokesperson, Pam Bondi for Florida Attorney General Re-Elect (2014)
• Communications Consultant/Spokesperson, Dorothy Hukill for Florida State Senate (2012)
• Communications Consultant, RPOF Presidency 5 (2011)
• Director, Central Florida Political Leadership Institute (2011 – 2015)
• Director of Campaign Operations, Republican Party of Florida (2001 – 2002)
• President, Collins Consulting (1997 – 1999)
• Direct Mail Consultant/Federal, Cabinet, Legislative Candidates (1998)
• Consultant/Campaign Manager, Frank Brogan for Education Commission Re-Elect (1997 – 1998)
• Executive Director, Countdown to Majority Leadership PAC (1994)
• Congressional Liaison, Republican Party of Florida (1993)
• Deputy Regional Political Director, Republican National Committee (1991 – 1992)
• Director of Political Affairs, Republican Governors Association (1991)
• Southern Field Desk Coordinator, Republican National Committee (1989 – 1991)
• Office of Protocol and Housing, Bush-Quayle Inaugural Committee (1988 – 1989)
• Office Manager & Statewide Volunteer Coordinator, Bush-Quayle ’88 (1988)
• Central Florida Field Representative, Bob Dole for President (1987 – 1988)

• 100 Florida Women – Power 100, The Most Influential Women in Florida Politics and Government: City & State Florida, 2022
• 150 Most Influential People in Florida Politics: Great Communicator, INFLUENCE Magazine, Fall 2022
• 100 Most Influential People in Florida Politics: Great Communicator, INFLUENCE Magazine, Fall 2020
• 100 Most Influential People in Florida Politics: Thought Leader, INFLUENCE Magazine, Summer 2018
• Person to Know in Tallahassee/Leon County: Florida Trend, 2016, 2020, 2023

Speaking Engagements
• Florida Public Relations Association Student Capital Chapter: Political PR, 2023
• Institute of Politics at Florida State University: Media Training, 2021, 2022, 2023
• Florida Medical Association: Media Training, 2022
• Florida Association of Counties: Political Training Institute, 2021
• FPRA Leadership Program: Legislative Communications, 2021
• STAND Youth Summit: Media Training, 2021, 2022
• Florida Internet & Television: Legislative Session Opening Day, 2019, 2020, 2021
• FAPL: Media Training, Winning the Day, 2019
• Sunrise: A Florida Political podcast, 2019
• FAPL: What’s News and How Does it Shape Florida Politics and Policy? 2017
• Florida Internet & Television: The Messengers, 2017
• FPRA Capital Chapter: Political Communications – The New Norm (Moderator), 2017
• Capital City Tiger Bay: Florida Capitol Press Corps Panel Discussion (Moderator), 2015, 2016, 2017
• We Will Tampa Bay: Women Empowering Women in Legislation & Leadership, 2015
• FAPL: Keeping Your Clients Informed and Engaged … and Renewing Your Contract, 2014
• FAPL: Does Your Issue Need Grassroots or Grasstops, Air War or Ground Cover? 2013

Read More

Aly Coleman Raschid


Aly Coleman Raschid serves as a Senior Vice President of Accounts at On 3 Public Relations. Most recently, she was the Deputy Director of Communications at the Florida Department of Children and Families (DCF) and the Communications Director at Volunteer Florida. Prior to taking on those roles, she was an Account Coordinator at a public relations agency.

Aly’s professional experiences have allowed her to hone an arsenal of skills, such as strategic writing and media relations, while developing an understanding of Florida’s public sector and political processes. At DCF, she crafted external communications on behalf of executive leadership and also identified opportunities to engage over 12,000 staff members.

She handled crisis communications while at Volunteer Florida, acting as public information officer for Emergency Support Function 15 (Volunteers & Donations) within the State Emergency Operations Center during Hurricane Michael and other natural disasters. Over time, she has also spearheaded several comprehensive public relations campaigns, to include branding and social media integration, that have ultimately contributed to organizational successes.

Aly graduated with honors from Florida State University in 2017 with a dual degree in political science and public relations. Since then, she has made a home in Tallahassee, where she lives with her sweet but spoiled pups, Georgie and Bailey, and her husband, Omar.

Public Relations and Communications
• Senior Vice President of Accounts, On 3 Public Relations (2021 – Present)

Florida State Government
• Deputy Director of Communications, Department of Children and Families (2019-2021)
• Director of Communications, Volunteer Florida (2019)
• External Affairs Coordinator, Volunteer Florida (2018-2019)

• Rising Stars: Class of 2022, INFLUENCE Magazine

Speaking Engagements
• Florida Public Relations Association Student Capital Chapter: Political PR, 2023
• Florida State University College of Communication & Information: Exploring Careers in PR, 2023
• Institute of Politics at Florida State University: Media Training, 2021, 2022, 2023

Read More

Alissa Johnson


Alissa Johnson is an Accounts Manager at On 3 Public Relations. She came to On3PR in August 2022, after graduating with honors from Florida State University, where she studied public relations and creative writing. As Accounts Manager, Alissa has supported the success of On3PR’s clients through social media design and planning, writing press releases, statements and other client communications, strategic storytelling, and more.

One highlight of Alissa’s first year with On3PR was the success of On3PR’s public relations campaign with the EMPOWER Patients Coalition in achieving their goal of passing comprehensive pharmacy benefit manager (PBM) reform during the 2023 Legislative Session. Alissa’s work on the campaign involved a redesign of the Coalition’s website, social media management, and strategic communications plan.

During her education, Alissa gained valuable communications experience both inside and outside the classroom. Through her course work, Alissa had the opportunity to develop a strategic public relations campaign for a real-life client (FSU-Teach), which included the critically important phases of research, content creation, and pitching. She even designed a mock website, complete with copy, for the client’s consideration.

At the same time, Alissa further honed her writing, social media, and media relations skills through two public relations internships, with the second eventually transitioning into a position as a public relations consultant. She held this role for over six months – while finishing her senior year of college – supporting a roster of clients in various industries, such as technology, healthcare, and hospitality.

Originally from New York, Alissa now lives in Tallahassee.

Speaking Engagements
• Florida Public Relations Association Student Capital Chapter: Political PR, 2023

Read More