On3PR first led a strategic communications and public relations campaign on behalf of the EMPOWER Patients coalition in 2021 contributing to the success of the coalition’s 2022 legislative strategy to regulate pharmacy benefit managers (PBMs) and the eventual passage of priority legislation (House Bill 357) through both House and Senate chambers before it was signed into law by Gov. Ron DeSantis. On3PR continued its work on behalf of the coalition leading into the 2023 Legislative Session, building on the coalition’s recent momentum to ensure the Prescription Drug Reform Act (Senate Bill 1550), which would further rein in PBMs.  While working with EMPOWER Patients in 2023, On3PR placed multiple op-eds from a coalition member. Together the op-eds ran in outlets covering all 10 of Florida’s media markets, at the height of legislative session and the conclusion of session. With the regular distribution of proactive press releases and reactive statements, On3PR garnered EMPOWER Patients several other standalone news articles and positive media mentions in a variety of news outlets, reaching a total of 1.7 million readers. Notably, in its annual post-session recap, the widely read and influential outlet Florida Politics recognized the coalition as a ‘Winner’ and credited On3PR for “handling arguably the biggest PR battle of session.” In terms of social media, On3PR maintained EMPOWER Patients’ multi-platform presence, which included developing regular content and monitoring engagement. The coalition’s Twitter following, in particular, increased by 15 percent during the campaign. Prior to the start of the 2023 session, On3PR also updated EMPOWER Patients’ website to more clearly explain the PBM issue and provide additional resources for those advocating for reform in Florida. This included creating new pages and sub-pages and refreshing existing content with graphics, surveys, and more. Among other services provided to EMPOWER Patients throughout session, On3PR developed six e-newsletters and sent them to grassroots supporters to convey legislative updates, resources, and action alerts; designed and placed a full-page print ad and two digital ads encouraging support for the priority legislation; and designed graphic one-pagers on The Prescription Drug Reform Act for lobbyists and advocates to reference in meetings with legislators and staff. On3PR considers the collaboration with EMPOWER Patients to be a great triumph, as Senate Bill 1550 passed both the House and Senate chambers nearly unanimously with Governor DeSantis signing the measure into law on May 3, 2023.

On3PR is the public relations firm representing Florida TaxWatch and provides strategic communications guidance which shapes the organization’s public events and daily messaging throughout the state. On3PR has consistently delivered on its results-driven and client-focused approach in its work for Florida TaxWatch and secured thousands of earned media hits across print, radio, and television news outlets in all 10 of Florida’s major media markets since joining the TaxWatch team in 2018.  To accomplish Florida TaxWatch’s bold policy and communications goals, On3PR has employed an aggressive strategy to expand the organization’s influence and impact both within the Capitol in Tallahassee and throughout the state, expanding the reach of its research and positioning TaxWatch as Florida’s premier resource for fiscal and policy analysis. This work has also increased awareness of its core programs including the Principal Leadership Awards, State of the Taxpayer Dinner, and Taxpayer Productivity Awards. Over the past few years, On3PR has also worked to amplify TaxWatch’s legislative priorities and during the 2020 Session, helped the organization achieve favorable outcomes on 11 legislative issues. Ensuring full participation in the U.S. Census is a top priority for TaxWatch and leading up to the 2020 Census, On3PR secured and coordinated events with city and county leaders in Tallahassee, Tampa, Orlando, Sarasota, and Panama City to emphasize the importance of the 2020 Census and #MakeFLCount. These events, held between July 2019 and February 2020, generated immense press coverage resulting in 89 unique earned media hits across print, radio, and television outlets. In 2022 alone, On3PR drafted and distributed 87 media advisories, press releases, and statements/testimonies on behalf of Florida TaxWatch, which garnered nearly over 1,500 earned media hits across print, radio, and television news outlets in all 10 of Florida’s major media markets. The associated audience reach was over 660 million, valued at more than $4.7 million.

On 3 Public Relations (On3PR) began representing the Florida Medical Association (FMA) in 2014, serving the nearly 150-year-old association and their more than 22,000 physician-led member organization as the ‘Voice of Medicine’ in Florida. FMA members are the driving force behind physician leadership, advocacy, patient care, and education a mission to help physicians practice medicine.  On3PR also serves as FMA’s PAC communications lead in endorsing and electing pro-medicine candidates to the Florida Legislature and has done so for the previous five election cycles. As a member of the FMA advocacy, legislative and political teams, On3PR has supported messaging through opinion editorials, media releases, press conferences, and targeted health care reporter interviews to ensure healthcare workforce and innovation continue to shape the future of Florida’s healthcare landscape.

On3PR is the public relations firm representing Uber Technologies in Florida. In April 2014 On3PR was hired to assist with media relations efforts at the end of the 2014 Legislative Session to help tell the Uber story. The success of this effort turned a short-term project into a long-term client.  In January 2016, On3PR was hired full time to manage comprehensive public relations strategy and communications for Uber in Florida for both policy and product communications. On3PR hit the ground running and within the first two months organizing and executing a press conference announcing Uber’s economic impact on Florida and a ‘Work on Demand’ media event to bring on board new drivers; placing positive news stories on the proposed statewide regulations for ridesharing and corporate social responsibility efforts such as the first annual ‘Suits for Session,’ a joint initiative between Volunteer Florida and Uber, and ‘Walk Like MADD’ a joint effort with Mothers Against Drunk Driving (MADD); and managing a product launch, UberFAMILY, in the Orlando area. In September 2016, On3PR led public relations efforts for one of the first UberEATS launches in the world: UberEATS Tampa Bay. Other successful UberEATS launches by On3PR included Orlando and St. Petersburg. Locally, On3PR was integral in Uber’s efforts to pass regulations in communities across the state. When efforts to negotiate with the Hillsborough County Public Transportation Commission on regulations failed, On3PR harnessed the power of the media to expose rampant collusion and protection of the entrenched taxi industry through press conferences, placed opinion editorials and arranged one-on-one interviews in both print and television. During the 2017 Legislative Session, On3PR once again led public relations efforts for proposed statewide ridesharing regulations including arranging one-on-one interviews with Capitol Press Corps members from Florida’s largest media markets, arranging press conferences and distributing press releases, and drafting messaging for Uber Florida’s Twitter account. In subsequent Legislative Sessions, On3PR has been a trusted partner in leading and relaying important messaging among elected officials and media, including the 2023 Tort Reform legislation which looked to curtail runaway auto insurance rates associated with lawsuit abuse. Florida also turns to Uber Technologies during emergencies, including hurricane response and recovery, providing free rides to and from emergency shelters, providing food and water for personnel, and moving freight in and out of impacted areas.

On 3 Public Relations was hired by the Central Florida Partnership in 2009 to provide local and statewide grassroots support for Central Florida’s commuter rail project, SunRail. The Central Florida Partnership is a collaborative of business and civic leaders committed to procuring a better tomorrow for Central Florida’s seven counties – Brevard, Lake, Orange, Osceola, Polk, Seminole and Volusia. Working together, through four lines of business – Orlando Regional Chamber of Commerce (Regional Entrepreneurship), BusinessForce (Regional Public Policy Advocacy), myregion.org (Regional Research & Resolves) and Leadership Orlando (Regional Leadership) – the Central Florida Partnership is moving “Ideas to Results.”  On3PR developed and maintained CFP’s website, RightTrackFlorida.org by securing news articles, editorials, resolutions of support, media events, newsletters and grassroots advocacy to leadership and supporters. The 2009 Legislature did not pass the SunRail measure, however efforts during the December 2009 Special Session on High Speed Rail were successful, which in turn, supported SunRail. On3PR continued its efforts on behalf of the Central Florida Partnership when Florida’s newly elected Governor Rick Scott questioned the need for SunRail in early 2011. Through continued grassroots advocacy, messaging, and a series of town hall meetings, Florida Department of Transportation Secretary Ananth Prasad announced July 1, 2011, that SunRail would be approved citing the overwhelming support voiced during the town hall meetings in the impacted counties.

On3PR began representing the Florida Association of Children’s Hospitals (FACH) in December 2020, providing comprehensive public relations and communications services in order to generate awareness of the organization and establish it as a subject matter expert in the pediatric health care field. These goals were accomplished through a variety of strategies, including earned media placement, social media management, graphics development, and a website refresh, which were all thoughtfully executed in a time of significant stress and uncertainty, when the world was still reeling from the COVID-19 pandemic.  On3PR understood the importance of earned media to support FACH’s legislative agenda, as well as the significance of relevant timing. During the 2021 Legislative Session, On3PR drafted, edited, finalized, and pitched an op-ed that was placed in major outlets in three different media markets, including Tampa/St. Petersburg, the state’s largest media market. The op-ed’s placement included the Florida Times Union , the Tampa Bay Times , and the Palm Beach Post , ultimately reaching well over 2.5 million readers, many of whom were considered influential leaders and decision-makers in Tallahassee. Additionally, On3PR leveraged FACH’s legislative priorities to draft, edit, and finalize statements and a press release, which were distributed to statewide media and to the Capitol Press Corps, increasing awareness and positioning the organization as a ‘go-to’ resource for those writing about health care, and children’s health in particular. As a result, the organization received a coveted feature in Florida Politics’ “Winners and Losers emerging from the 2021 Legislative Session” article in May 2021. Moreover, to reach new audiences and specifically target legislators and their staff, On3PR also created Twitter and LinkedIn accounts for FACH, regularly posting original, engaging content – with supporting graphics – and providing ongoing oversight and maintenance. In just six months, the organization gained 40 followers on Twitter and nearly 60 followers on LinkedIn. On3PR appreciated the opportunity to support FACH in these and many other ways and looks forward to seeing the organization build on the significant progress made to date.

On 3 Public Relations represented a pro-business coalition called ‘Florida Businesses for a Competitive Workforce (FBCW)’ for their earned media campaign in 2015 and 2016. FBCW is a coalition of Fortune 500 companies and major Florida employers that On3PR helped to organize a year-long earned media campaign from 2015-2016 with the goal of securing the first-ever state legislative committee hearing of the Florida Competitive Workforce Act (FCWA). The FCWA legislation would make it illegal to discriminate in employment, housing and public accommodations based on sexual orientation and gender identity.  During this campaign, On3PR garnered unprecedented publicity for the FBCW coalition and maintained a steady drumbeat of coverage so the issue remained relevant throughout the year, leading into the 2016 Florida Legislative Session. On3PR drafted and published news releases statewide to announce every major Florida employer that joined the coalition, including studies, polling, recent counties and municipalities passing local Human Rights Ordinances (HROs) and providing timely information on this national issue. Additionally, On3PR created and managed a website for the FBCW coalition, provided the coalition with corporate and legislative packets, and provided content for the coalition’s internal communications. Once the Legislature assigned the FCWA to legislative committees, On3PR strategically targeted media markets based on committee chairs and legislators who would be reluctant to pass the bill. Based on target markets, On3PR scheduled editorial board meetings and placed guest editorials and one-on-one interviews with reporters. On3PR also held a press conference ahead of the first scheduled legislative committee hearing of the FCWA to show the immense amount of business support for the bill. The momentum from On3PR’s continuous public relations efforts resulted in the first-ever hearing of the FCWA and helped lay the groundwork for future legislation.

On 3 Public Relations was hired by the Florida Cattlemen’s Association (FCA) in 2014 for public relations and communications services for the purpose of messaging internal and external audiences related to a legislative proposal before the 2015 Legislative Session.  Florida ranks 12th in the nation for beef cattle and 17th for total cattle and calves—the industry itself contributes more than $100 billion to Florida’s economy and supports 2 million jobs. The legislative initiative sets up the ability for a statewide industry-held referendum to establish a Florida Cattle Enhancement Board (FCEB) to oversee a new Florida Beef Checkoff program. If passed, the Florida Cattle Enhancement Board will be a producer-approved and producer-funded assessment, in which an additional dollar will be collected each time a head of cattle is sold in the state of Florida. The dollars collected will be used for promotion, production research and education, similar to the national Beef Check Off program, which was enacted in 1988. On3PR first developed strategic messaging for FCA’s internal leadership, and once a unified, consistent and strategic message was approved, it was disseminated to support organizations, and in turn, was ready to be shared with members of Florida’s editorial boards. This also introduced FCA leadership to the media in order to serve as subject-matter experts on this and other agricultural issues. On3PR scheduled and attended editorial board meetings with six of Florida’s major newspapers, including the Lakeland Ledger, Orlando Sentinel, Gainesville Sun, Bradenton Herald, Tampa Bay Times and the Tampa Tribune. This resulted in a ‘My Word’ feature in the Orlando Sentinel and later, the opportunity to weigh in on an agriculturally-related issue in the Tampa Bay Times. All media packets, educational and messaging documents and presentations were drafted by On3PR, with final approval by the FCA. Information included a three-page Frequently Asked Questions (FAQ) document, a one-page briefing document, a Florida checkoff infograph, recent media coverage, and a list of program endorsements and testimonials. These materials were also made available on the FCA website for internal and external audience accessibility and review.

On June 12, 2016, the country was shocked when Omar Mateen stormed into Orlando’s Pulse nightclub and opened fire on innocent victims, many of whom were among the LGBT community. The event became the deadliest mass shooting by a single shooter, and the deadliest incident against gay and lesbian people in the United States, leaving 49 dead and 53 injured.  On3PR worked with the Florida Restaurant and Lodging Association (FRLA)— the state’s number one hospitality trade association — to develop an earned media campaign ‘Dine Out for Orlando United’ (DOFOU), where local restaurateurs would dedicate all, or a portion of, their sales toward the victims and their families on a pre-determined date. On3PR was tasked with coordinating a press conference and/or media availability to include local and state elected leaders, hospitality and tourism industry members and media; and to secure early and immediate media coverage so the FRLA could reach a target confirmation of at least 500 restaurants and to raise at least $500,000 for the OneOrlandoFund. The total earned media campaign secured more than 109 articles, representing $548,761 in earned media with a potential reach of 59.3 million. On3PR established not one, but three media availabilities with Governor Rick Scott at the breakfast location, Orlando Mayor Buddy Dyer at the lunch location, and Governor Scott again at the dinner location. All three events included FRLA President/CEO Carol Dover and VISIT Florida President/CEO William Seccombe. Due to the extensive earned media coverage, more than 1,500 restaurants participated in the event and event raised more than $750,000. Further, many restaurateurs and large chain establishments extended the event, eventually raising nearly $1 million in additional activities.

Christina Johnson, president of On3PR, previously served as executive director of the Project Hometown Citizens Committee (PHCC), which successfully advocated for the approval of $1.1 billion in funding the construction and renovation of a new Events Center, a new Performing Arts Center, and the Florida Citrus Bowl in downtown Orlando. PHCC was formed to advocate for, and educate various entities and the general public on, the 2006 one-penny increase of the tourist development tax for Orange County, Florida – specifically, issues relating to the increase including the promotion of tourism; the development, design, location and financing of a new performing arts center, a new sports and entertainment arena, and renovations to the Citrus Bowl.  This effort involved intricate negotiations between the City of Orlando and Orange County to fund the $1.1 billion project with several votes before each Board over a prolonged period. The challenge was to encourage and promote the benefits of these Community Venues to the City Council and the County Commission, including economic development, job creation, education, arts and entertainment opportunities, and a revitalized downtown area. After a series of meetings with business and community leaders, tourism officials, chambers of commerce, local economic development commissions, key stakeholders, citizens and the media, Johnson developed educational materials for outreach purposes and provided targeted materials to the above-mentioned audiences. The organization engaged in direct mail, phone calls, television advertising, radio advertising and an interactive website, and developed and printed electronic brochures and newsletters for use in efforts to support the Community Venues. All materials were produced in both English and Spanish. Further, PHCC spearheaded the advocacy grassroots campaign through rallies, town hall meetings, generating personal e-mails, phone calls and meetings into the Orlando City Council and Orange County Board of Commissioners, opinion editorials, letters to the editor and talk radio. The campaign’s strength remained in its ability to brand all three projects as one initiative. The slogan, ‘Do Them All, Do Them Now, Do Them Right’ enabled each separate entity to work together thus avoiding a race to secure the most support at the detriment to the others. Each project appealed to a different audience (arts, sports, entertainment). This strategy allowed for one unified message, one awareness campaign, and one fundraising mechanism. After hearing the intense and broad support from the community, both the City Council and County Commission voted in July 2007 to approve the historic partnership between the City, County, State, public and private entities.

On 3 Public Relations worked with the Central Florida Partnership and the Florida Restaurant and Lodging Association to organize a grassroots campaign to defeat paid leave measures at the local and state level. In the summer of 2012, the Orange County Commission was presented with an ordinance to make mandatory a provision for business owners in Orange County to provide paid sick time to part-time employees. This would have catastrophic consequences on local employers to compete with surrounding counties for business expansion and commerce.  A grassroots campaign was developed to include local mom and pop business owners to testify before the Commission, with five central themes that were detrimental to their livelihood. On3PR worked to identify local voices, and personalize their messages surrounding the following arguments: that the measure would place business at a competitive disadvantage, that the amendment would be confusing/misleading ballot language, that it would be a small business job killer with costs passed onto the consumer, allow for unfair exemptions, and subject to a compliance nightmare. On3PR was also the lead Tallahassee public relations firm working with the Central Florida Partnership, the Florida Restaurant and Lodging Association, and a coalition of local and state pro-business organizations to support a statewide paid leave preemption bill during the 2013 Legislative Session. The Orange County Commission, and later the Miami-Dade County Commission both voted down the 2012 ordinance, which laid the groundwork for the passage of the 2013 legislation which preempts any paid leave measure to the state.

In February 2014, Florida Certification Board (FCB) hired On 3 Public Relations to update its image and to take a proactive approach to publicize how the organization plays a positive role in protecting the health, safety and welfare of Florida’s most vulnerable residents by certifying and regulating the professionals who serve them. FCB certifies more than 20,000 professionals who work in 20 health and human services jobs in the state. FCB-certified professionals typically work with vulnerable populations and as a result, situations occur that garner negative publicity.  On3PR conducted a communications audit of FCB to determine current communication efforts with target audiences and to develop a comprehensive plan to modernize the brand and increase awareness of the board’s work. On3PR developed an elevator speech for FCB and worked with the board on its website redesign, publicizing the new site once launched. On3PR also worked to drive audiences to the website via Facebook by creating and managing the social media page to ensure content was timely, topical and updated regularly. In addition to creating the Facebook page, On3PR helped FCB update its brand and communicate regularly with the professionals it certifies by designing a new certificate to issue to newly certified professionals and producing print literature and electronic publications. On3PR also coordinated press events and developed documents, press statements and press releases to increase awareness of FCB’s role in the legislative process and in health and human services. The FCB now has a modern looking brand image and communicates regularly with certified professionals and others interested in the board’s important work.

On 3 Public Relations worked with Florida Dental Association Services, Inc. (FDA Services) in May 2014 to rebrand and promote its member exclusive savings program and encourage more Florida Dental Association (FDA) members to take advantage of one or more savings options offered through the program.  FDA Services vets products and services that bring added value to FDA members. Not only does the exclusive member savings program enhance the value of one’s membership, but also it produces revenue for the association. The program name, Corporate Affiliation Program (CAP), was not moving members to sign up for services offered through the program. On3PR worked quickly and closely with FDA Services to create a distinctive and recognizable name and brand that incorporated FDA Services’ new logo, in time to introduce the program at its June conference. A program logo, tagline and anchor line complemented the new program name, Crown Savings. On3PR developed an Integrated Marketing Campaign to raise awareness of the Crown Savings program among FDA’s 5,800-member dentists, to explain its benefits and educate them on how to find enrollment information. On3PR developed a communication strategy that tapped into the association’s existing communication channels and maximized reach to members. As a result, FDA Services’ website traffic jumped 49 percent, and Crown Savings enrollment increased. One deliverable of the multimedia campaign to promote the Crown Savings program was a short, explainer video. Click here to view the video on YouTube.

On 3 Public Relations was hired by the Florida Restaurant and Lodging Association to organize and coordinate an earned media campaign as a result of the April 20, 2010, Deepwater Horizon oil rig explosion. In early May, television coverage of the spreading oil spill off the Louisiana Coast began to border on the sensational, and confirmed tourists began cancelling their long-awaited vacations to Northwest Florida beaches. Later-deciding vacationers were taking their dollars elsewhere.  Memorial Day is the traditional start for the Northwest Florida tourism season, with many hoteliers and restaurateurs enjoying 70 percent of their annual revenues through Labor Day. By the middle of the month, some hoteliers were reporting occupancy rates down nearly 30 percent from their usual near 90 percent level of hotel rooms occupied, and some experiencing occupancy rates in the teens. Restaurant tables were empty, charter boats were in port and layoffs from much-needed jobs were becoming part of an unthinkable business model, while the Memorial Day weekend was fast approaching. FRLA and On3PR held hospitality and tourism briefings in the hardest hit areas, including Pensacola, Destin and Key West, which started the phones ringing again. This, combined with a $250,000 media effort through two radio spots and a full page advertisement in USA Today, is credited by FRLA members to have provided a bump in Memorial Day bookings. The Associated Press named the Oil Spill crisis as the number one national story of 2010.