team

On3PR has nearly 50 years’ experience in the public relations, communications, marketing, branding, political campaigns and crisis communications field. Let us put our depth and breadth of experience to work for you.

Christina Johnson

PRESIDENT

Christina Johnson, president of On 3 Public Relations, opened the full service and certified woman-owned firm in February 2008. She previously served as Director of Public Relations for a lobbying firm, providing clients with message development, strategic communication, grassroots advocacy and overall paid and earned media outreach.

Christina’s executive and legislative branch experience include her positions as Deputy Chief of Staff at the Florida Department of State, Communications Director at the Florida Department of Business and Professional Regulation and as Director of Communications for the Florida Senate President.

She managed the development of television, radio and brochure projects for various department campaigns. Johnson also developed, coordinated and distributed cohesive messaging to local, state, and national media outlets including the writing of speeches, opinion editorials, articles and press releases.

She served as Director of the Central Florida Political Leadership Institute, which is led by the Central Florida Partnership’s BusinessForce. Its mission is to identify and train Central Florida business leaders within the seven-county region to run for local, state and federal office. Christina began her career at the Republican National Committee (RNC) where she was responsible for political activities and assisting state parties with county caucuses and state conventions for delegate selection to the convention and taught campaign seminars for legislative candidates.

She provided the lead on press, logistics and fundraising events for the President, Vice President and various cabinet officials and federal campaigns within the region during the 1988, 1990, and 1992 election cycles. Christina also worked at the Republican Party of Florida (RPOF) as Director of Campaign Operations for statewide and congressional races during the 2002 election cycle – picking up three GOP congressional seats and electing an all Republican Cabinet.

Christina Johnson lives with her husband, David, in Tallahassee, Florida. She is president of the Capital City Tiger Bay Club, a member of the Florida Public Relations Association (FPRA), the American Association of Political Consultants and Public Affairs Professionals, and served as an appointee to the Florida Hotel and Restaurant Advisory Council. Johnson is also the Florida Director of Maggie’s List, a federal political action committee formed to support women running for the US House and Senate. She is a recipient of FPRA’s prestigious Stanley Tait Professional Award for Professionalism and Leadership. She graduated in 1986 from the University of Central Florida in Orlando with a degree in Political Science.

Public Relations and Communications
• Founder and President, On 3 Public Relations (2008 – Present)
• Executive Director, Project Hometown Citizens Committee (2006 – 2007)
• Director of Public Relations, Monroe Street Strategies (2004 – 2007)

Florida State Government
• Deputy Chief of Staff; Director of Communications, Department of State (2003)
• Director of Communications, Office of the Senate President (2001)
• Director of Communications, Department of Business and Professional Regulation (2000)
• Executive Assistant to the Secretary, Department of State (1995 – 1997)
• Legislative Secretary, House of Representatives (1986 – 1987)

Campaign Management, Communications and Grassroots Advocacy
• Communications Consultant/Spokesperson, Ashley Moody for Florida Attorney General (2018)
• Communications Consultant/Spokesperson, Vote No on 2 Constitutional Ballot Amendment (2016)
• Communications Consultant/Spokesperson, Pam Bondi for Florida Attorney General Re-Elect (2014)
• Communications Consultant/Spokesperson, Dorothy Hukill for Florida State Senate (2012)
• Communications Consultant, RPOF Presidency 5 (2011)
• Director, Central Florida Political Leadership Institute (2011 – 2015)
• Director of Campaign Operations, Republican Party of Florida (2001 – 2002)
• President, Collins Consulting (1997 – 1999)
• Direct Mail Consultant/Federal, Cabinet, Legislative Candidates (1998)
• Consultant/Campaign Manager, Frank Brogan for Education Commission Re-Elect (1997 – 1998)
• Executive Director, Countdown to Majority Leadership PAC (1994)
• Congressional Liaison, Republican Party of Florida (1993)
• Deputy Regional Political Director, Republican National Committee (1991 – 1992)
• Director of Political Affairs, Republican Governors Association (1991)
• Southern Field Desk Coordinator, Republican National Committee (1989 – 1991)
• Office of Protocol and Housing, Bush-Quayle Inaugural Committee (1988 – 1989)
• Office Manager & Statewide Volunteer Coordinator, Bush-Quayle ’88 (1988)
• Central Florida Field Representative, Bob Dole for President (1987 – 1988)

Recognitions
• 100 Most Influential People in Florida Politics: Great Communicator, INFLUENCE Magazine, Fall 2020
• 100 Most Influential People in Florida Politics: Thought Leader, INFLUENCE Magazine, Summer 2018
• Person to Know in Tallahassee/Leon County: Florida Trend, 2016, 2020

Speaking Engagements
• Institute of Politics at Florida State University: Media Training, 2021
• FPRA Leadership Program: Legislative Communications, 2021
• STAND Youth Summit: Media Training, 2021
• Florida Internet & Television: Legislative Session Opening Day, 2019, 2020, 2021
• FAPL: Media Training, Winning the Day, 2019
• Sunrise: A Florida Political podcast, 2019
• FAPL: What’s News and How Does it Shape Florida Politics and Policy? 2017
• Florida Internet & Television: The Messengers, 2017
• FPRA Capital Chapter: Political Communications – The New Norm (Moderator), 2017
• Capital City Tiger Bay: Florida Capitol Press Corps Panel Discussion (Moderator), 2015, 2016, 2017
• We Will Tampa Bay: Women Empowering Women in Legislation & Leadership, 2015
• FAPL: Keeping Your Clients Informed and Engaged … and Renewing Your Contract, 2014
• FAPL: Does Your Issue Need Grassroots or Grasstops, Air War or Ground Cover? 2013

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Alberto Moscoso

VICE PRESIDENT OF ACCOUNTS

Alberto Moscoso serves as a Vice President of Accounts at On 3 Public Relations and most recently served as Director of Communications for the Florida Department of Health. He previously served as Director of Communications for the Florida Division of Emergency Management and Press Secretary for the Florida Department of Corrections. Prior to that time, he was a helicopter pilot with the United States Army National Guard.

While at the Department of Health, Alberto was responsible for planning and executing the Department’s efforts in public information; a role which took on unprecedented levels of responsibility following the outbreak of COVID-19 in Florida. Throughout the pandemic, Alberto managed the state’s dedicated COVID-19 information site, planned, coordinated, and executed multi-million-dollar media campaigns, facilitated the close-coordination in public messaging of Florida’s 67 county health departments and served as the Department’s chief spokesman.

At the Division of Emergency Management (DEM), Alberto served as the State Emergency Response Team’s Public Information Officer, where he helped develop, implement, and manage the state’s messaging strategy during and after dozens of emergency events, including hurricanes, tornadoes, floods, winter storms, wildfires, mass shootings, mass migrations, space launches and public health emergencies. Not least among these were Hurricanes Irma and Michael – among the most significant storm impacts to ever affect Florida.

Prior to his time at the DEM, he served as Press Secretary for the Florida Department of Corrections. In that role, he provided strategic public relations, crisis communications and relationship development with media and community partners.

As an officer in the United States Army National Guard, Alberto led a platoon of combat aviators through a successful deployment to Afghanistan.

Alberto graduated from Florida State University with Bachelor and Master of Arts Degrees in International Affairs. Alberto lives with his wife, Rachel, son, Manuel, and Belgian Malinois, Athena, in Tallahassee, Florida.

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Aly Coleman

VICE PRESIDENT OF ACCOUNTS

Aly Coleman serves as a Vice President of Accounts at On 3 Public Relations. Most recently, she was the Deputy Director of Communications at the Florida Department of Children and Families (DCF) and the Communications Director at Volunteer Florida. Prior to taking on those roles, she was a Public Relations Account Coordinator at a PR agency.

Aly’s professional experiences have allowed her to hone an arsenal of skills, such as strategic writing and media relations, while developing an understanding of Florida’s public sector and political processes. At DCF, she crafted external communications on behalf of executive leadership and also identified opportunities to engage over 12,000 staff members.

She handled crisis communications while at Volunteer Florida, acting as public information officer for Emergency Support Function 15 (Volunteers & Donations) during Hurricane Michael and other natural disasters. Over time, she has spearheaded several comprehensive public relations campaigns, to include branding and social media integration, that have ultimately contributed to organizational successes.

Aly graduated with honors from Florida State University in 2017 with a dual degree in political science and public relations. Since then, she has made a home in Tallahassee, where she lives with her sweet but spoiled pup, Georgie.

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Katie Householder

ACCOUNT COORDINATOR

Katie Householder currently serves as an Account Coordinator at On 3 Public Relations, where she formerly served as an intern while finishing her final year of college. She graduated from Florida State University in 2020 with a degree in Communications.

Previously, she worked as a volunteer coordinator on the political campaigns of Florida Gov. Ron DeSantis and U.S. Rep. Bill Posey.

While in school, Katie founded the Florida State Young Americans for Freedom chapter and served as the chair. She was also a member of the board of trustees for the FSU Student Foundation and captain of the FSU Action Shooting Team.

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