On3PR was hired by the American Sportfishing Association (ASA) in December 2015 to serve as the public relations firm representing their Keep Florida Fishing (KFF) initiative. KFF is an advocacy arm of ASA with the goal of ensuring Florida anglers have clean waters, abundant fisheries and access to both.
After conducting a communications audit to determine key strategies, On3PR successfully rebranded and unveiled the KFF initiative at the Miami International Boat Show in February 2016. As part of rebranding effort, On3PR developed a new KFF logo, boilerplate and extensive media kit, in addition to designing and securing marketing materials including two informational videos, t-shirts, rack cards and event invitations and signage.
On3PR has increased brand awareness and engagement among KFF’s target audience by sending weekly e-newsletters to coalition members, establishing a non-existent social media presence, distributing press releases and statements, and writing and placing opinion editorials and letters to the editor. On3PR has also helped develop and strengthen relationships between KFF and critical influencers, including members of the media, environmental and industry organizations, and local, state and federal elected officials.
On3PR also coordinated a photo opportunity at ICAST, the world’s largest sportfishing trade show, during which Florida Gov. Rick Scott presented a proclamation declaring July 2016 as Keep Florida Fishing Month. On3PR worked with KFF on a diverse range of state and federal legislative issues including Everglades restoration, gulf red-snapper season and fisheries management.